An electronics marketing company, SIMS Nigeria, has announced that it will open a new SIMS Digital Centre on Allen Avenue on Friday, March 13, 2026, expanding its retail presence in Lagos.
Announcing this in a statement on Wednesday, the company explained that the grand opening ceremony will begin at 10:00 am with a ribbon-cutting event to be attended by partners and associates of the brand.
“This will be followed by a flash sale from 11:00 am to 6:00 pm, where customers can enjoy discounts of up to 70 per cent on a wide range of smart electronics. Shoppers will find products from leading global brands, including Samsung, Royal, and TCL. Available items include smart LED TVs, inverter air conditioners, fast-cooling refrigerators, and chest freezers,” the statement read in part.
The company also noted that early shoppers will receive instant gifts with qualifying purchases during the launch event.
Speaking ahead of the launch, the National Sales Manager, Mehmood Khan, said the new store reflects the company’s commitment to bringing authentic electronics closer to Nigerian consumers.
“The opening of the new SIMS Digital Centre on Allen Avenue represents another step in our commitment to providing Nigerians with access to genuine electronics from trusted global brands at the right value. We are excited to welcome customers into this new space and celebrate the launch with exclusive deals and special offers,” he said.
Located in the commercial hub of Ikeja, the new outlet strengthens the company’s footprint in Nigeria’s growing consumer electronics market by offering genuine products at the best combination of quality and price. Members of the public are invited to attend the opening and take advantage of the exclusive launch offers at the SIMS Digital Centre.
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