Orijin, an alcoholic beverage brand under Guinness Nigeria Plc, has announced its return as the official alcohol sponsor of the 2026 Ojude Oba Festival for the second straight year, further strengthening its influence on contemporary cultural expression and experiences.
Beyond sponsorship, Orijin said in a statement that it is taking an active role in shaping how culture comes alive at the festival through the ways people show up, express themselves, and connect.
It stated that the announcement was made during the festival’s press conference held in Ijebu-Ode, Ogun State.
Building on its 2025 platform, “The Roots Run Deeper”, Orijin’s presence this year shifts the conversation from the depth of identity to how that identity is expressed in the moment.
From the striking visual language of the regberegbe to the individuality seen in fashion, movement, and social interactions, Ojude Oba continues to stand as a strong expression of identity in motion.
Through this year’s activation, Orijin will amplify these expressions by creating curated spaces and experiences that capture culture as it is lived, vibrant, spontaneous, and shaped by the people at its centre.
Speaking at the event, Rotimi Odusola, Corporate Relations & Legal Director, Guinness Nigeria Plc, said, “Ojude Oba is a powerful expression of identity and pride. At Guinness Nigeria, we are intentional about showing up in spaces where culture is lived and experienced. Through Orijin, we are creating platforms that reflect how people express themselves today, while building meaningful connections with the communities we serve.”
Coordinator of the Ojude Oba Festival Organising Committee, Professor Fassy Yusuf, described the festival as a globally admired cultural platform with growing local and international relevance.
“Ojude Oba remains a unifying moment for the Ijebu people and a showcase of identity, values, and communal spirit. We are pleased to partner with Guinness Nigeria as they support its continued growth and relevance,” he said.
Attendees can look forward to immersive Orijin-themed experiences aimed at celebrating the changing dynamics of identity, creativity, and human connection, both during the festival and afterwards.
Guided by its purpose to help Nigerians celebrate life every day, everywhere, the company continues to create moments of connection, expression, and shared experiences across the country.
Through brands like Orijin, Guinness Nigeria is committed to engaging culture in ways that are authentic, relevant, and impactful.
