Wema Bank Plc has officially restated its commitment to deepening digital engagement and financial inclusion as it celebrates the ninth anniversary of its flagship platform, ALAT. The milestone underscores the bank’s continued drive to enhance user experience and expand access to innovative services through the channel that launched in 2017 as Africa’s first fully digital bank.
Managing Director and Chief Executive Officer of Wema Bank, Moruf Oseni, signalled a bold future for the platform during the anniversary launch. “ALAT at 9 is not just a celebration of time; it is a reflection of how far we have come and a clear indication of where we are going,” Oseni stated.
He noted that the bank has evolved alongside its customers to build a platform that is not only functional but also deeply rewarding. “This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience,” he added.
The anniversary is being marked by the “ALAT at 9” campaign, a month-long initiative featuring interactive engagements and unique rewards. Chief Digital Officer of Wema Bank, Olusegun Adeniyi, explained that the bank is moving beyond traditional service delivery to create a more responsive environment. “With ALAT at 9, we are transforming routine banking into an interactive experience,” Adeniyi said.
He emphasised that by combining personalised insights and gamified missions, the bank is creating a platform that responds to users in a dynamic way. “This reflects our vision to build a digital bank that is intuitive, adaptive, and centred around the customer,” he concluded.
To drive this engagement, the bank introduced “ALAT Wrapped”, a feature providing customers with a personalised summary of their activities, alongside the “9 Features in 9 Days” challenge. Furthermore, the bank disclosed that customers who complete their ninth transaction at exactly 9:00am or 9:00pm during the campaign period will receive instant rewards. These activities are designed to reinforce Wema Bank’s leadership in the digital banking sector while encouraging consistent user participation across its growing ecosystem.
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