Josplay, the Afrocentric audio platform built to serve the global African diaspora, has announced a content partnership with Sony Music Entertainment that will bring a significant portion of SME’s catalog to Josplay listeners worldwide.
A statement from the firm on Monday stated that the catalog includes recordings distributed through The Orchard, as well as the complete catalogs of Lusafrica and Africa Nostra, acquired by Sony Music France and Sony Music Publishing France in 2025.
Together, Lusafrica and Africa Nostra comprise over 4,000 titles spanning more than three decades of Lusophone and African music, including the complete works of Cesária Évora, alongside recordings from Bonga, Boubacar Traoré, and Lura.
The partnership also makes a broad range of recordings from Sony Music’s global roster available on Josplay, delivered in part through The Orchard, whose infrastructure across South Africa, Nigeria, and Kenya has established a wide-reaching African music distribution network.
Josplay said the partnership aligns with its positioning of African music as a distinct and expansive category.
“This partnership deepens the catalog available on Josplay while reinforcing why we built this platform in the first place. African music is not one thing — it is Juju and Gnawa, Morna and Amapiano, Afrohouse and Tishoumaren. Our listeners know this. They live it. Every feature we build, and every partnership we announce, is in service of that truth,” said the Chief Operating Officer of Josplay, George Ogala.
To mark the partnership, the company said it would expand access to Frames, its listening feature designed to reflect how Afrocentric audiences engage with music.
Josplay explained that Frames allows listeners to anchor daily activities such as commuting, focusing, unwinding, and gathering with seed songs, albums, or artists aligned with their cultural preferences, while generating a dynamic listening session that introduces new music within user-defined parameters.
The company noted that the feature is designed to reflect cultural diversity rather than standardise listening experiences, allowing different African genres and traditions to shape user engagement.
Josplay said the partnership with Sony Music would enhance how its users discover and experience African music within culturally relevant contexts.
Josplay is an Afrocentric audio entertainment platform delivering African music, news, stories, and audiobooks to listeners across the global diaspora. It focuses on culturally grounded discovery experiences and has hosted the Artist Rise Fund, conducted town halls across West Africa, and secured content partnerships aimed at promoting African music and audiences.
