The Category Manager for NESCAFÉ, Jean Duplan, said the brand is deeply connected to the Nigerian hustle and the resilience it represents.

Duplan made this observation following the launch of its nationwide “Next Level Promo”, a major consumer campaign designed to provide financial relief and entrepreneurial support.

“We understand the discipline it takes to show up every day and keep pushing forward. The Next Level Promo is how we bring this understanding to life, helping you make your world while rewarding your everyday effort.”

Running from April through June 2026, the initiative will see the brand distribute over N80m in cash and life-changing prizes to Nigerians nationwide.

The campaign goes beyond traditional rewards, offering tools specifically curated to empower the creative and business sectors, including laptops, professional cameras, makeup kits, and sewing machines, alongside exclusive access to professional masterclasses.

The brand emphasised that the choice of prizes reflects a commitment to delivering real value that transcends the kitchen, focusing instead on tools that foster self-reliance and career growth.

“Through this initiative, the brand continues to celebrate the everyday commitment consumers show in pursuing their goals.

“The prize pool reflects our commitment to delivering rewards designed to support different aspects of consumers’ lives, from essential tools and learning opportunities to financial prizes that can make a meaningful difference,” the company concluded.

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