Concerned about the growing dominance of foreign fabrics and clothing in Nigeria’s markets, the Managing Director of Zara Eniola Limited, Zara Oladega, has called on the Federal Government to introduce deliberate local content policies to revive the nation’s struggling textile and garment industry.
Oladega, who spoke with journalists on Tuesday, warned that the increasing influx of imported clothing is not only weakening local production but also contributing to job losses and economic decline within the sector.
“Many of these countries have well-developed textile and garment industries that benefit from large-scale production, advanced technology, and lower operating costs,” she said. “This allows them to produce clothes at prices that local manufacturers often struggle to match.”
She explained that Nigeria’s inability to scale up its textile industry has left local brands at a disadvantage, forcing many to compete in an uneven market dominated by cheaper foreign alternatives.
“Nigeria’s textile sector has faced decades of decline due to inconsistent power supply, high production costs, and limited access to modern manufacturing equipment,” Oladega stated. “When production is expensive and slow, it becomes difficult for local brands to compete on price or volume.”
Beyond production challenges, she pointed to shifting consumer attitudes as another hurdle, noting that imported clothing is often perceived as superior despite the growing quality of locally made products.
“There is also the issue of consumer perception. For a long time, imported clothing has been seen as superior in quality or style, even when that is not always the case,” she said. “Additionally, the widespread importation of second-hand clothing further undermines the local market, as these garments are extremely cheap and easily accessible.”
Oladega insisted that reversing the trend would require intentional government intervention aimed at protecting and promoting local production.
“But we need government intentionality to make our funds benefit our country through the fashion industry.
“Government needs to be deliberate by making policies that will ensure that our local fashion and textile industry are prioritised. Our own local content must be prioritised,” she added.
She further called for a comprehensive approach that includes infrastructure development, incentives for manufacturers, and stricter regulation of imports.
She stated, “The way forward lies in a combination of government support and industry innovation. The government must prioritise the revival of the textile and garment value chain through better infrastructure, reduced production costs, and incentives for manufacturers.”
Oladega also emphasised the need for industry players to play their part by embracing innovation and improving product quality to meet global standards: “From the industry side, we must continue to invest in modern technology, improve local sourcing of raw materials, and focus on quality craftsmanship.
“At Zara Eniola Limited, we believe that when local brands offer high-quality, well-tailored clothing that reflects our culture and meets global standards, consumers naturally develop confidence in made-in-Nigeria products.”
She concluded with a note of optimism, expressing confidence in the potential of Nigeria’s fashion industry if the right policies and support systems are put in place.
“Ultimately, Nigeria has the talent, creativity, and market size to build a strong local fashion industry. With the right support and commitment, we can transform the sector and position Nigerian-made clothing as a global competitor.”
