Guinness Nigeria Plc, through its Orijin brand, participated in the 2026 Ojude Oba Festival in Ijebu-Ode as the event’s official alcohol sponsor, using the cultural gathering to reinforce the brand’s market positioning and consumer engagement strategy.
The festival attracted thousands of participants, including indigenes of Ijebuland, tourists, cultural enthusiasts, traditional institutions and other stakeholders.
According to Guinness Nigeria in a statement on Monday, the activation formed part of Orijin’s cultural marketing platform, which seeks to connect the brand with consumers through cultural and heritage-focused events.
Speaking at the festival, a member of the Ojude Oba Planning Committee, Otunba Deji Osibogun, said the company’s continued support had contributed to the promotion of the festival.
“It fills us with great pride to see Orijin at the heart of Ojude Oba once again. This festival is a living archive of our history, culture, and tradition, and Orijin has positioned itself meaningfully at the centre of it all. The brand does not merely sponsor Ojude Oba; it honours it.
“Orijin understands that culture is sacred, and through its consistent presence and the quality of what it brings to the festival, it is helping to carry our heritage forward with the dignity it deserves.
We are proud to have Guinness Nigeria as a partner in telling the Ijebu story to Nigeria and the world,” Osibogun said.
The Corporate Relations and Legal Director of Guinness Nigeria Plc, Rotimi Odusola, said the company viewed the festival as an important platform for connecting with consumers.
“Ojude Oba is one of the most powerful examples of culture in motion, and being part of it through Orijin is a privilege we do not take lightly. Our purpose at Guinness Nigeria is to help Nigerians celebrate life, every day, everywhere, and there are few moments more deserving of celebration than this.
“We are proud to stand with the people of Ijebuland and to continue shaping how our culture is experienced and celebrated today,” Odusola stated.
Also speaking, the Marketing Director of Guinness Nigeria Plc, Ramanathan Solayappan, said the company designed its activities at the festival to strengthen consumer engagement.
“Everything Orijin brought to Ojude Oba this year was designed to amplify the spirit of the festival, from the immersive experiences to the activations on ground. Orijin is rooted in African originality, and Ojude Oba is one of the truest expressions of that originality.
“We are honoured to celebrate it alongside the people who give it life,” Solayappan said.
The 2026 Ojude Oba Festival featured traditional rulers, age-grade groups, equestrian families and cultural performers who gathered to pay homage to the Awujale of Ijebuland and celebrate the cultural heritage of the Ijebu people.
