Big Brother Naija (BBNaija) Season 4 winner Mercy Eke has explained the reason she has remained visible and successful in the entertainment industry years after her historic reality show victory.

In a recent interview with Odira Ndubuaku, the media personality and entrepreneur credited her longevity to discipline, hard work and a strong sense of direction.

According to Mercy, staying relevant did not happen by chance but through deliberate effort and consistency.

She revealed that she approaches each day with clear goals and rarely allows opportunities to pass her by.

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Mercy noted that maintaining focus on her career and business ventures has helped her sustain momentum long after the BBNaija spotlight faded.

The reality TV star also stressed the importance of minding her own affairs and avoiding distractions. She explained that having a structured routine and a clear plan keeps her motivated and productive, unlike those who approach each day without direction.

Mercy Eke made history in 2019 when she emerged as the winner of Big Brother Naija Season 4, themed *Pepper Dem*, becoming the first female housemate to win the popular reality show.

She clinched the title after spending 99 days in the house, defeating fellow finalist Mike Edwards to claim the grand prize.

Since her win, Mercy has built a strong brand for herself across entertainment, fashion and business, proving that reality TV fame can be sustained with determination and consistent effort.