Pisi, an advertising technology company, has been honoured with the Nigerian Martech Award for Emerging Technology in Marketing.

The recognition, announced on Tuesday, highlights Pisi’s innovative contributions to Nigeria’s digital marketing landscape and follows the successful launch of its cutting-edge TikTok and Telegram advertising solutions.

Head of Business, Adtech at Pisi, Bukayo Ewuoso, in a statement, expressed his gratitude for the recognition.

“Winning the Nigerian Martech Awards for Emerging Technology in Marketing is a tremendous honour that validates our team’s dedication to pushing the boundaries of what’s possible in advertising technology,” Ewuoso stated.

“This award reflects not just our technological innovation but our deep understanding of the Nigerian market and our commitment to helping brands navigate the complex digital ecosystem. Our recent expansion into TikTok and Telegram advertising demonstrates our agility in adapting to emerging platforms where Nigerian consumers are increasingly spending their time.”

The Nigerian Martech Awards, an initiative by MackHack 4.0, celebrates excellence in marketing technology across the nation, recognising companies that demonstrate outstanding innovation, effectiveness, and significant contributions to the marketing industry.

Looking ahead, Ewuoso added, “Pisi is committed to further expanding its capabilities and exploring new advertising solutions on other emerging platforms popular among Nigerian consumers.

“The company also plans to enhance its advertising optimisation algorithms through continued investment in artificial intelligence and machine learning technologies.”