FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, have launched a nationwide consumer campaign tagged “Show Peak Love” as part of activities to commemorate World Milk Day 2026.

The campaign is aimed at celebrating everyday “Breakfast Heroes” who nourish their families and communities with Peak Milk products while also promoting awareness about dairy nutrition and healthier breakfast habits.

As part of the initiative, Peak Milk will host a record-breaking “Longest Breakfast Table” experience at Ikeja City Mall, alongside simultaneous breakfast engagements across more than 15 locations nationwide.

According to the company in a statement, the campaign seeks to address growing consumer confusion around milk variants such as Full Cream Milk, Filled Milk, Dairy Creamers and non-dairy alternatives by educating consumers on their nutritional value and helping families make informed choices.

Peak explained that Peak Full Cream Milk is whole milk fortified with vitamins and minerals, while Peak Filled Milk contains skimmed milk fortified with nutrients to support healthy living. The company added that Peak Dairy Creamer is also made with milk and contains essential nutrients.

Speaking on the campaign, Marketing Manager for Peak, Omolara Banjoko, said World Milk Day presents an opportunity to educate consumers on the nutritional benefits of milk while celebrating those who nourish others daily.

She said the “Show Peak Love” campaign will create memorable breakfast experiences and help consumers better understand the importance of quality dairy nutrition in supporting healthier lifestyles.

Also speaking, Category Brand Manager Peter James noted that breakfast remains one of the most important meals of the day and acknowledged individuals who go the extra mile to provide nourishing meals for their families and communities.

Consumers attending the activations are expected to enjoy interactive milk education booths, nutrition-focused engagements, product sampling and appearances by lifestyle influencer Asherkine.

World Milk Day is celebrated globally every June 1 and was established by the Food and Agriculture Organization to highlight the importance of milk and the dairy sector’s contribution to nutrition and livelihoods worldwide.