Peppe Terra Cooking Paste has championed cooking, urged home cooks to create meals that leave lasting impressions, and positioned itself as a player in Nigerian kitchens.
The brand, produced under the TGI Group, stated that it aims to boost confidence and consistency in cooking.
In a statement, the company said its product, Peppe Terra Cooking Paste, was created for cooks who understand that taste must be deliberate and layered. The paste blends herbs, peppers, spices, and seasonings that would traditionally require time to wash, slice, blend, and balance.
Rather than complicating cooking, the company said the product simplifies the process by providing a consistent flavour base that allows cooks to focus on creativity and presentation.
Highlighting the product’s composition, the firm stated that its carefully selected ingredients deliver depth, natural thickness, and rich aroma.
“In soups and stews, it forms a flavourful foundation that builds gradually.”
As a jollof rice base, it provides balance and richness, allowing each grain to carry flavour without overpowering the dish. The result is food that feels deliberate and well-rounded,” the company said.
The Chief Marketing Officer of TGI Group, Probal Bhattacharya, said the product was designed to boost confidence and consistency in cooking.
“Making an impression is about consistency and confidence. Peppe Terra was created to assure cooks that every meal will deliver on taste, aroma, and experience. When food leaves a lasting impression, it goes beyond nourishment; it becomes memorable. Peppe Terra helps you cook meals that are noticed, remembered, and appreciated,” Bhattacharya said.
He added that the paste adapts easily across local and contemporary dishes, serving as a base for soups, stews, sauces, rice dishes, and marinades.
The TGI Group marketing officer noted that the product removes the uncertainty of measuring and blending multiple ingredients, helping cooks achieve dependable results whether they are preparing a simple weekday dinner or hosting guests.
The company said Peppe Terra Cooking Paste comes in 180g Doy-Pack and 55g sachet consumer packs and is available in stores nationwide.
