Nigerian singer and self-acclaimed Queen of Afrobeats, Tiwa Savage, has said that African music is not declining but in a correction phase necessary for its growth and sustenance.
Speaking as a keynote speaker at the Oxford Africa Conference, Tiwa Savage stated that the downward curve in the growth of African music had created space to focus on building infrastructure.
The mother of one compared the situation to other genres such as hip-hop, R&B, and pop, noting that correction was a normal part of any industry’s growth and development.
Savage added that while there was a lot to address, the changes should not be mistaken for a collapse.
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She wrote: “I had the absolute pleasure of being a keynote speaker at the Oxford Africa Conference. It was important to highlight that while some may think African music is suffering a decline.
“We are actually in a healthy cycle where, now that the noise from the rapid growth seems to have reduced, we need to focus on building the infrastructure to sustain this industry.
Many genres have experienced this, from Hip-Hop to RnB to Pop. Our industry is no different. We now see that we have a lot to correct, but let’s not confuse correction with collapse.”
