Spice 360, one of Nigeria’s foremost integrated marketing communications agencies, has announced the appointments of Biodun Adefila and Rotimi Ade-Onojobi as Managing Director and Creative Director, respectively.
The appointments which took immediate effect were conveyed through a letter signed by the Board of Directors of the agency.
According to the announcement, the appointments signal a bold new chapter in the firm’s journey toward strategic growth, creative excellence and industry leadership.
It further stated that the appointments underscore the agency’s commitment to delivering impactful brand solutions and fostering a culture of innovation in an increasingly dynamic marketing landscape.
Until her appointment, Adefila served as Chief Operating Officer at SO&U Limited, where she oversaw transformative campaigns for leading brands.
Adefila holds an MBA from the University of Liverpool and an Advanced Management Programme certification from Lagos Business School.
She is also a former board member of the Association of Advertising Agencies of Nigeria and a recipient of numerous industry accolades, including Outstanding Advertising Personality of the Year (Marketing Edge, 2020) and one of the Top 50 Most Influential Women in Marketing Communications (Brand Communicator, 2023).
At Spice 360, Adefila will lead the agency’s business strategy, operations, and client partnerships, steering the team toward market leadership and sustainable innovation across the Sub-Saharan African region.
Known for his storytelling prowess, brand-building acumen, and innovative campaign execution, Ade-Onojobi joins Spice 360 with over a decade of cross-platform creative leadership experience.
In his new role, he will lead the creative vision and execution across digital, traditional, and experiential platforms, crafting compelling brand narratives that connect with today’s consumers.
Last year, Spice 360 was ranked the fourth most creative agency in Nigeria at the Lagos Advertising and Ideas Festival, Nigeria’s foremost advertising award.
