The VioletsForHer initiative, an investment platform by i-invest, designed to promote financial independence among women, has recorded over N1bn in savings within one year of its launch, indicating a growing shift in women’s approach to wealth creation.
This was disclosed by the Chief Operating Officer of i-invest, Tobi Olusoga, at the company’s International Women’s Day conference in Lagos on Friday, where the platform convened customers and women from diverse professional backgrounds to promote financial literacy, investment strategies, and personal development.
i-invest is Nigeria’s foremost digital platform for treasury bills, offering access to diverse investment opportunities from a range of trusted financial service providers. i-invest operates on a safe and secure platform. The company is PCI-DSS compliant and holds ISO 27001 certification, reflecting its commitment to the highest standards of information security management.
Speaking at the event themed ‘Money, Mindset, and Momentum,’ Olusoga highlighted the importance of a change of mindset in achieving financial empowerment.
She also noted that since its launch last year, VioletsForHer has attracted at least 200 women monthly who are actively investing and saving.
She said, “So far, it has been a successful initiative. We’ve seen a lot of women come on board. Month on month, at least 200 women are actively investing and saving. To date, the product has accumulated savings of about N1bn from women, and we are encouraged by how they are taking control of their financial future.”
That’s why we have continued with this savings plan, designed specifically for women. We expect it to keep growing, and this year, we have even bigger plans.”
Speaking further on the product, she added, “The product is evolving, and we are continuously working to meet our customers at their point of need. Events like today’s help us connect with women and understand what more they would like to see. We will be enhancing the product and making it bigger and better each year.”
The keynote speaker at the event, House of Tara International Founder Tara Fela-Durotoye, emphasised the need for women to reconfigure their minds about money matters.
Fela-Durotoye said, “Many of us have been conditioned by societal norms that shape our financial mindset. Some women believe that money is insignificant, while others have been taught that financial security comes only through marriage or being the child of a wealthy father rather than aspiring to build wealth independently.
“It’s also important to recognise that while money isn’t everything, it isn’t nothing either. Financial empowerment gives women more than just purchasing power; it provides the ability to make decisions and take meaningful action. As women in leadership, as we grow in wealth, we must ensure that our influence is used for the greater good, creating positive impact rather than diminishing it.”
In her comments at the event, the Director-General of the National Theatre, Tola Akerele, encouraged women to put their network to beneficial use.
Also present at the event were the Chief Executive Officer of Hairitage Hub, Tomi Adeola; Founder/Creative Director of Ejiro Amos Tafiri brand, Ejiro Amos Tafiri; and Founder/Host of The Star Network Podcast, Zephia Ovia-Ikem, among others.
