One of the leading strategic policy communications and government affairs firm, Bruit Costaud has stated that it has partnered NexHub to boost Nigeria’s creative exports to the world.
In a statement, Bruit Costaud noted it partnered with NexHub to leverage the expertise of both organisations to position Nigeria as a cultural powerhouse.
Bruit Costaud, a policy advisory and strategic communications firm, is affiliated with US-based Ballard Partners and has experience in the culture, tourism, and creative industries.
Meanwhile, NexHub is dedicated to advancing non-oil export operations from Nigeria.
The Managing Partner of Bruit Costaud and former Minister of Information, Culture, and Tourism, Lai Mohammed, emphasised the transformative potential of this collaboration, stating, “Nigeria’s cultural heritage is more than just a resource; it’s our identity.
“Through this partnership, we are committed to preserving and showcasing the best of our music, films, art, food, and traditions to the world.”
Mohammed, who also serves as the Special Adviser to the Secretary-General of the United Nations World Tourism Organisation, added that the initiative would enhance tourism and investment in the country.
NexHub’s Managing Director, Babatunde Faleke, shared Mohammed’s similar sentiment, highlighting the significance of the agreement in reshaping Nigeria’s global image.
“Our collaboration with Bruit Costaud marks a significant step in redefining how Nigerian creative talents and cultural heritage are perceived globally,” Faleke asserted.
He added that the partnership would build platforms to empower Nigerian creatives and foster international opportunities.
The agreement, which will last an initial three years, is expected to generate foreign exchange, boost tourism, and promote the country’s creative excellence and diversity.
