Zoho Corporation, one of the leading global technology companies, has been named the exclusive technology partner for Dubai Racing Club.

This two-year partnership will focus on digitising DRC’s operations to enhance the club’s high-profile events and ensure a seamless, world-class experience for visitors, participants, and staff.

The announcement was conveyed in a recent statement after the signing ceremony at Meydan Racecourse, attended by the CEO and board member of the Dubai Racing Club, Ali Al Ali, and the Director of Strategic Alliances, MEA at Zoho, Prem Velumani.

As the organiser of major events, including the prestigious Dubai World Cup, the DRC would leverage Zoho’s comprehensive suite of digital solutions through Zoho One, the operating system for businesses, to streamline key operations.

The firm said by implementing Zoho One, the club would enhance various aspects of its event management, from ticketing and sales to logistics and customer relationship management.

Ali commented on the partnership, “We are pleased to welcome Zoho as our official technology partner this season. Technology is a cornerstone of our long-term vision for the Dubai Racing Club and the continued development of the horse racing industry.”

According to him, Zoho brings a wealth of expertise, and the club looks forward to collaborating with their team to create tailored solutions for our clients.

“From sophisticated CRM systems and streamlined accreditation processes to innovative mobile applications designed to enhance the experience for horse owners and racegoers.

“We are focused on setting new benchmarks for excellence. This partnership brings us one step closer to establishing Meydan as one of the most technologically advanced racecourses globally,” Ali stated.