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Veritasi pushes data-driven real estate strategies for realt


Veritasi Homes Plc has intensified efforts to drive the adoption of digital tools and data-driven strategies among real estate professionals. It urged practitioners to embrace technology to remain competitive in Nigeria’s increasingly dynamic property market.

The company’s campaign followed the fifth edition of the Veritasi Realtors Conference, held in partnership with the Lagos Business School from February 25 to 27, 2026, according to a statement.

The three-day conference, held at the Lagos Business School, brought together realtors, industry experts, investors, property marketers, and entrepreneurs from across the country for training, networking, and strategic discussions on the future of Nigeria’s property sector.

The organisers said the curriculum for the 2026 edition focused on equipping practitioners with modern tools needed to navigate a rapidly evolving real estate environment.

Discussions on the opening day examined Nigeria’s macroeconomic climate, the changing property landscape, and the growing role of technology and artificial intelligence in property sales and marketing.

Speakers also highlighted the need for practitioners to adopt digital tools and leverage market data to make better decisions and remain competitive.

On the second day, industry experts explored high-performance selling techniques, including advanced negotiation strategies and closing methods for high-value property transactions. Sessions also emphasised the use of market analytics to help realtors identify emerging opportunities ahead of competitors.

A panel session featuring real estate professionals, including Funke Kehinde, Vivian Okiche, Emmanuel Abikoye, and Tony Kolawole, provided insights drawn from years of practical experience in the sector.

The Chief Executive Officer of Veritasi Homes Plc, Nola Adetola, said the conference was built on the belief that investing in human capacity was critical to transforming the real estate industry.

He stated, “Five years ago, Veritasi Homes made a bet that the most valuable investment it could make in Nigerian real estate was not in bricks and mortar, but in the people who sell it.”

Adetola affirmed that the real estate sector in Nigeria has no shortage of talent, adding, “What it has historically lacked is a structured, world-class environment where that talent can be developed, challenged, and connected to the best thinking in the industry. That is the gap VRC was created to fill, and it is a gap we will continue to close year after year.”

Adetola also facilitated a session on the third day titled ‘Financial Intelligence for Real Estate Professionals: Managing Portfolios for Profitability and Growth,’ where he addressed the need for practitioners to convert strong revenue streams into sustainable wealth.

The final day featured discussions on regulation, finance, and leadership in the sector, alongside sessions on artificial intelligence-driven selling strategies and strategic communication for property professionals.

A Partner at Veritasi Homes Plc, Tobi Yusuff, said the conference was designed to create long-term impact by transforming how realtors approach their businesses. “What excites me most about the Veritasi Realtors Conference is not just the quality of what happens in the room, but what happens after the room,” Yusuff remarked.

“Realtors who attend VRC return to their businesses and lead differently. They ask better questions, make smarter decisions, and serve their clients at a higher level. That ripple effect is what we are really investing in,” he added.

With its fifth edition completed, the Veritasi Realtors Conference has grown into a platform focused on raising professional standards across Nigeria’s property sector.

Veritasi Homes, recognised by the Financial Times as one of Africa’s fastest-growing businesses, said it has delivered more than 1,000 homes within seven years and launched 12 projects across Lagos and Abuja, including the Camberwall Advantage series, while serving over 2,500 clients, many of them Nigerians in the diaspora.

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