Global travel industry players, including airlines, hotels, fintech firms, and travel platforms will gather in the Netherlands to showcase cutting-edge innovations and technologies shaping post-pandemic travel recovery.

The summit is expected to spotlight strategic trends in customer retention, personalisation, and non-air revenue growth.

According to the organisers, the Loyalty & Awards summit, organised by Global Flight is scheduled to hold in Amsterdam, Netherlands, from October 20–22, 2025.

According to a statement, delegates will include representatives from major airlines, including the three global alliance – SkyTeam, OneWorld, and Star Alliance.

Others are hotels, car rental companies, banks, booking platforms, cruise lines, IT suppliers.

The organisers added that featured sessions would examine topics such as creating app-based loyalty at all touchpoints; focus on non-air revenue outside of co-brands; reality check on which new technologies really deliver results; and the intersection of AI and human expertise in the loyalty sub-sector.

Notable speakers scheduled for the event includes Global Flight Managing Director, Ravindra Bhagwanani; Camilo Courtenay, Global Loyalty Lead, Avolta; and Bahadır Durak, Senior Head of Data Analytics and Loyalty Programs, Pegasus Airlines.

Others are Ben Lipsey, Senior Vice President of Customer Loyalty & President, Flying Blue at Air France KLM Group; and Sven Neweling, Head of CRM Strategy and Loyalty Programs, Deutsche Bahn.

Also expected to speak at the event is Ralph Piket, who is the Chief Loyalty & Customer Insights Officer at Abra Group; and Maria Romero Panizo, the Global Loyalty Director of Meliá Hotels International, among others.

Founded in 1996 and headquartered near Toulouse, France, Global Flight is an independent management firm specialising in customer loyalty and loyalty programmes within the travel industry.