TD Africa, a trailblazer in technology distribution and innovation across Africa, has launched a weekly campaign titled Black Friday Every Friday, offering massive discounts on premium products to registered partners via the TD Super App.

According to a statement on Tuesday, running from Friday through Sunday at midnight, the initiative gives consistent access to a wide mix of products, including laptops, smartphones, scanners, inks and toners, printers, and consumer electronics.

This initiative aligns with TD Africa’s mission to ensure the accessibility, affordability, and usability of technologies across Africa, empowering individuals and businesses with unbeatable value on a range of everyday essentials.

With Black Friday every Friday, TD Africa is bringing the thrill of Black Friday to life each weekend. Businesses and individuals can now access essential tools without waiting for annual promotions. Partners can use the TD Super App to browse and purchase discounted products in real time.

Commenting on the campaign, Fridel Makun, Head of Marketing at TD Africa, said, “We’re not just running a promo. We’re shifting access. Black Friday Every Friday is our way of saying that world-class technology should not be seasonal; it should be accessible, affordable, and always within reach.

“This campaign reflects our deep belief that technology is no longer a luxury; it’s a necessity for productivity, education, entertainment, and empowerment. By extending these offers every week, we’re creating consistent opportunities for people and businesses across Africa to own the tools they need to thrive in a digital world.”