A digital payment platform, Supacash, has urged Nigerians to embrace small acts of generosity this Valentine’s Day, saying even modest gifts can create a meaningful impact amid growing economic hardship.
The firm launched a Valentine’s Day initiative tagged #100kSmilesChallenge, which began on 3 February 2026, with the aim of reaching 100,000 Nigerians through small cash gifts.
Under the campaign, participants are encouraged to send N1,000 to at least five people using a giveaway feature on the company’s mobile platform. The initiative is designed to shift Valentine’s Day away from traditional couple-focused celebrations and toward broader acts of social giving.
Participants can generate cash giveaway links and share them via messaging platforms such as WhatsApp. Recipients can access the funds directly without downloading the company’s app, a feature meant to simplify participation and broaden reach.
Speaking on the initiative, the company’s CEO and co-founder, Overcomer Idemudia of Supacash, highlighted the importance of small acts of kindness.
“Small acts of giving can have meaningful effects,” Idemudia said.
He added that the campaign is aimed at promoting widespread, low-cost acts of generosity during the Valentine season, reinforcing the idea that giving does not have to be grand to be impactful.
The company operates a social payments platform that facilitates peer-to-peer transfers and group-based giving through digital channels. Through the #100kSmilesChallenge, the firm hopes to encourage a culture of sharing and support across communities, especially as many Nigerians continue to face financial strain.
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