Sterling Bank Ltd has reiterated its commitment to health, well-being, and sustainable economic development through its participation in ‘The Art of Wellbeing’ experience, held recently at ISIMI Lagos.
According to the bank on Tuesday, the curated wellness experience convened leaders from the public and private sectors, wellness advocates, and creatives to examine the intersection of wellbeing, tourism, and the creative economy, with a focus on investment opportunities and sector growth.
The PUNCH reports that Sterling Bank has a HEART strategy, which centres on Health, Education, Agriculture, Renewable Energy, and Transportation.
The ISIMI Lagos event was attended by Sterling Bank’s Managing Director/Chief Executive Officer, Abubakar Suleiman, alongside senior representatives of the Lagos State Government, including Deputy Director, Research and Development, Lagos State Ministry of Tourism, Arts and Culture, Emmanuel Okwuokenyen, and Special Assistant to the Governor on Tourism, Damilola Ayinde-Marshal.
Addressing the participants, Suleiman charged, “As a community, we must begin to view wellbeing through the lens of an economic infrastructure.
When physical and mental health are prioritised, productivity improves, healthcare costs decline, workforce participation expands, and entire value chains within tourism, hospitality, and the creative economy become more competitive and investable.”
The day-long programme featured wellness pods, creative installations, mindfulness sessions, fitness activities, and a farm-to-table culinary experience, all set within ISIMI Lagos’ nature-focused environment.
The experience also highlighted Lagos’ growing profile as a destination for experiential tourism and underscored the importance of collaboration between policymakers, private sector institutions, and creative communities in building a resilient tourism and lifestyle economy.
Commenting on the importance of the initiative, Head of Tourism and Creative Arts Business at Sterling Bank, Abiola Adelana, said, “We recognise the capacity of health and the creative ecosystem to unlock sustainable economic value. This initiative aligns with our commitment to supporting sectors that improve quality of life while creating scalable opportunities across wellness, tourism, and hospitality.”
Through programmes like The Art of Wellbeing, Sterling Bank continues to support platforms that promote health, creativity, and inclusive growth, reinforcing Nigeria’s position as a hub for innovative lifestyle, wellness, and tourism experiences.
