Sterling Bank has reiterated its commitment to driving Nigeria’s creative revolution through its headline sponsorship of the 10th Africa Fashion Week Nigeria.

In a statement on Friday, the bank said that it is committed to empowering artistic visionaries and entrepreneurial trailblazers to redefine global fashion narratives.

Head of Brand Marketing, Chidimma Okoli, articulated the bank’s strategic vision, saying, “Our objective is clear. We are equipping Nigerian designers with the skills, networks, and opportunities necessary to compete on the global stage. This is a deliberate, systematic approach to building national creative capacity.

“Our support transcends traditional banking,” added the Head of Tourism, Creative Arts, and Business at Sterling Bank, Abiola Adelana.

“We recognise the transformative power of our creative industries and are dedicated to providing meaningful platforms for emerging talents.”

A prime example of this commitment was the recognition of Lambert Fashion’s CEO, Ogboghodo Ella.

With eight years of industry experience and a successful progression to the main fashion show, Ella received an all-expenses-paid opportunity to the Kunle Afolayan Production Film Village.

This award represents more than a prize—it is a push for individual creative potential.

“We leverage this platform to enhance capacity-building efforts, teaching participants how to better brand their products so they can compete on a global scale.”

Okoli further emphasised that all Nigerian vendors at the exhibition have been integrated into the ‘Made By Nigerian Initiative,’ which will facilitate ongoing collaboration until the next event.

“We participate in AFWN to offer emerging designers invaluable opportunities to refine their branding and positioning strategies for international competitiveness. Sterling Bank will always support initiatives that help build capacity and positively impact the communities they serve,” she added.