SO&U, one of Nigeria’s leading marketing and communications groups, has successfully held the eighth edition of its annual community service initiative, Give Love, reaffirming its commitment to social responsibility and community impact.

The 2025 edition of the initiative, themed “From Our Heart to Theirs,” was delivered with generous support from staff and client partners, whose contributions helped extend warmth, care, and essential food items to underserved members of the community during the festive season.

Now in its eighth year, the Give Love initiative is an employee-driven platform through which SO&U demonstrates compassion beyond business, encouraging staff to actively give back to society. Through donations of food items and essential supplies, the initiative aims to provide relief, dignity, and hope to beneficiaries, particularly during the end-of-year festive period.

Speaking on the initiative, the Group Managing Director of SO&U, Mr Udeme Ufot, MFR, described Give Love as a reflection of the group’s core values and long-standing commitment to giving back.

“At SO&U, we believe that true success is measured not only by business results but by the positive impact we create in the lives of others.

Give Love remains our way of sharing kindness and standing in solidarity with underserved members of our host community, especially at a time when many may need it most,” he said.

SO&U also expressed appreciation to its client partners, including Flour Mills of Nigeria Plc, for their support and collaboration, noting that partnerships of this nature are critical to achieving meaningful and sustainable community impact.

The Give Love initiative forms part of SO&U Group’s broader corporate citizenship efforts, which are focused on uplifting communities, promoting empathy, and fostering a strong culture of giving among employees.