For Nigerians hoping to grow wealth through business or real estate, the starting point is not capital. It is discipline. This is the perspective of Usunobun Ernest, founder of CitiTap Nig Ltd and a respected consultant in petroleum, real estate, and corporate strategy. Usunobun is calling attention to a critical truth: you cannot invest what you cannot manage.
According to him, many people rush into investment schemes without first mastering the fundamentals of financial discipline. This, he says, is why so many well-meaning individuals fall into debt, lose money, or chase returns they do not understand.
“Financial discipline is the foundation. If you cannot track your income, control your spending, or delay gratification, investment will only amplify your bad habits,” Usunobun said. “Wealth is not built on luck. It is built on structure.”
At CitiTap Nig Ltd, Usunobun has worked with clients across Nigeria and in the diaspora who want to invest in real estate and strategic ventures. One of the first steps he takes is helping them assess their financial behaviour and risk tolerance. He believes that clarity must come before capital.
“Before you put money into anything, ask yourself if you have mastered how to keep money. How do you budget? How do you plan for emergencies? These are the real questions that determine your readiness,” he explained.
Usunobun emphasises that smart investment is not about joining the latest trend. It is about making informed decisions based on accurate data, verified opportunities, and long-term planning. For him, every investment should have a purpose, a timeline, and a clear exit strategy.
He warns that impulsive investing often leads to frustration and regret. Whether in real estate, digital assets, or business partnerships, people must approach opportunities with patience and responsibility.
In addition to consultations, Usunobun leads workshops on personal finance and wealth habits, especially for young professionals and new business owners. His sessions cover budgeting, saving, debt management, and investment evaluation.
He is partnering with local platforms to launch a financial readiness series aimed at helping Nigerians move from survival mode to sustainable wealth planning. The program combines online classes with one-on-one strategy sessions and is already gaining traction in cities like Lagos and Port Harcourt.
“You cannot outsource financial thinking. Even if you have an advisor, you need to be educated enough to ask the right questions and understand your own numbers,” he said.
Usunobun’s message is clear. Investing without discipline is like building on sand. Eventually, the cracks will show. For those who want to grow real wealth, the first investment must be in knowledge and self-control.
With the right mindset and structure, Usunobun Ernest believes any income level can be a starting point for financial freedom. The difference lies in how you manage what you already have.
