Singer and songwriter Simi has signed a five-year endorsement deal with Nigeria’s MOL Tech Accessories.

According to a statement made available to The PUNCH over the weekend, it was revealed that the partnership will birth the launch of MOL x SYMS, a collaboration that blends technology, lifestyle, and culture in fresh and innovative ways.

Speaking at the launch event, Simi described the partnership as a natural extension of shared creativity and vision.

“Working with MOL has been inspiring. We are building something special that reflects quality, accessibility, and creativity. Fans should be ready for products and experiences they can truly connect with,” she added.

Chief Executive Officer of MOL Tech Accessories, Sanmi Oladunni, emphasised the broader significance of the collaboration, saying, “Many people have lost trust in local brands, and we want to change that narrative. Partnering with Simi brings passion, credibility, and imagination. Together, we want to prove that Nigerian brands can deliver excellence and inspire confidence.”

Since launching over two years ago, MOL has expanded operations to 27 states across Nigeria. MOL produces high-quality chargers, cables, power banks, earphones, and headsets, backed by an 18-stage quality assurance process that ensures every product meets international standards.

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