The Securities and Exchange Commission has launched an enlightenment initiative tagged #investnigeria to attract more Nigerians to the capital market.
A statement made available to our correspondent by the commission on Sunday stated that the SEC’s Director General, Emomotimi Agama, highlighted the campaign’s objective of promoting investment in the capital market through education and advertising.
He emphasised that advertising is crucial in increasing financial literacy and connecting investors with opportunities.
According to Agama, “Some reasons why advertising can be an effective way to promote investment in the capital market are that it can educate potential investors about the benefits and opportunities of investing in the capital market. The campaigns improve literacy by helping investors understand various investment products, risks, and rewards.”
He added that the campaign would inform investors about opportunities such as initial public offerings, bonds, and mutual funds, noting that the initiative would drive economic growth by fostering increased investment, leading to job creation, enhanced liquidity, and market efficiency.
“Encouraging investment in the capital market can lead to increased economic activity, job creation, and GDP growth. Advertising can attract domestic and foreign investment, leading to increased capital formation and development of the capital market,” he explained.
The campaign also aims to promote transparency, disclosure, and competition in the capital market, making it more accessible to local and foreign investors. To achieve this, SEC plans to deploy various media strategies, including billboards, social media, online advertising, and email marketing.
Agama disclosed that the Commission would collaborate with financial influencers, bloggers, and thought leaders to promote investment opportunities while organising seminars, workshops, and conferences to educate potential investors.
“We will also leverage media coverage to raise awareness about the capital market and investment opportunities,” he said.
He stressed the need for investor education, saying, “One of the ways by which you can protect investors is by equipping them with knowledge and giving them the know-how to discern between what is a good investment and what is not.”
He further noted that the SEC is committed to continuous education in the capital market. “The market is knowledge-based, and we are committed to ensuring that information is made available to the investing public,” he stated.
The PUNCH reported that the Securities and Exchange Commission is exploring blockchain technology to boost trust and transparency in the capital market.
