Seaman’s Schnapps, Nigeria’s number one prayer drink, took pride of place as the official drink at the grand coronation of the 46th Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade I.
The historic event, held at the popular Olivet Heights in Oyo, brought together an impressive gathering of dignitaries and royal fathers from across Nigeria and the diaspora—including attendees from Brazil, Cuba, and Trinidad and Tobago, as well as other parts of the Americas and West Africa—emphasising the global prominence and ancestral significance of Yoruba heritage.
Amidst the royal grandeur and pageantry, Seaman’s Schnapps featured prominently in the ceremonial rites and hospitality across all major venues. From libation rituals to traditional blessings, the brand’s visible presence reflected its deep cultural alignment and longstanding association with honour, tradition, and prestige.
Marketing Manager for Seaman’s Schnapps, Mr. Gbemileke Lawal, highlighted the brand’s involvement: “Being part of this historic Oyo moment reaffirms Seaman’s Schnapps as the drink of honour, heritage, and prestige.
To be at the heart of such a globally significant Yoruba cultural event demonstrates the timeless relevance and stature of our brand.”
Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, shared her team’s perspective on the occasion, remarking, “It was a true delight to witness the pride and power of tradition so beautifully showcased. Being part of this historic moment as the official drink is not merely an honour—it drives our commitment to do even more. We remain devoted to supporting royal institutions and upholding the timeless values they represent.”
Additionally, the coronation served as a vivid reminder of the enduring influence of Yoruba culture in fostering connections between Africa and its diaspora. Guests were treated to a celebration that blended rich historical traditions with vibrant modern expressions, further showcasing the resilience and evolution of Yoruba heritage.
The grand coronation, following weeks of traditional rites and community festivities, marked a new chapter in the venerable history of the Oyo Empire. Seaman’s Schnapps’ involvement—through support, presence, and hospitality—underscores its reputation not merely as a market leader but as a custodian of cultural heritage.
As the echoes of royalty resound and new royal steps are taken, Seaman’s Schnapps stands proudly at the intersection of past glory and future promise—uplifting tradition, honouring ancestors, and celebrating a legacy that spans generations.
