Schneider Electric, a global leader in energy management and automation, has launched its “Power Up Naija” campaign to deepen ties with partners and customers in Nigeria, emphasising safe product use and rewarding loyalty, the company said on Tuesday.

The initiative, designed to foster trust and expand its market presence, offers customers attractive gifts for purchasing qualifying bundles of Schneider Electric products.

As part of the campaign, the energy leader said in the statement that it hosted lively roadshows at Okija Market in Port Harcourt and Gudu International Market in Abuja, engaging directly with electrical retailers, electricians, and end-users.

These events showcased the reliability and safety of the company’s product range while highlighting the risks of counterfeit goods. Attendees were educated on Schneider Electric’s stringent safety standards and the importance of sourcing products from its network of over 300 authorised resellers across Nigeria.

The Marketing Manager, West Africa, Schneider Electric, Omobolanle Omotayo, said, “At Schneider Electric, we pride ourselves not just on delivering world-class products but also on building strong, lasting relationships with our partners and customers. The Power Up Naija campaign is a testament to our ongoing commitment to supporting and empowering them.”

The roadshows drew impressive participation from electrical retailers, electricians, and end-users, who were educated on Schneider Electric’s safety standards and rewarded for their loyalty.

“Being part of Schneider Electric’s partner network has been incredibly rewarding. The Power Up Naija campaign is not only motivating us to drive more sales but also empowering us with tools to educate customers about product safety and authenticity. It’s encouraging to see a global brand invest in grassroots engagement and genuinely support its distribution partners,” said a Schneider Electric authorised reseller.

This initiative comes at a particularly significant time, as Schneider Electric celebrates 25 years of driving energy management and automation innovation in Nigeria. For two and a half decades, Schneider Electric has played a critical role in supporting Nigeria’s industrial, commercial, and residential sectors with cutting-edge solutions that prioritize efficiency, reliability, and safety.

By combining customer appreciation with education on the dangers of counterfeit products, Schneider Electric continues to demonstrate its leadership and responsibility in the Nigerian market.

The company said it remains focused on providing trusted products and strengthening its network of authorised distributors to ensure every customer experience is secure and rewarding.