SBI Media, a top advertising and marketing communications agency, has reaffirmed its ability to create meaningful impact by successfully executing TECNO’s youth and community-focused CSR project, which involved building and unveiling two state-of-the-art football pitches in Lagos State.
In a statement, the ambitious CSR project, which ran into hundreds of millions of naira, culminated in the unveiling of the Sanwo-Olu Mini Stadium at Sura, Lagos Island, on 23 December, and the Alade Pitch on Alade Stadium Road, Alimosho, on 24 December. Designed as safe, accessible and professionally built sporting hubs, the facilities are expected to serve thousands of young people, fostering grassroots talent development, social inclusion and community engagement.
Industry stakeholders note that the initiative reflects a growing trend of brands investing in sustainable community infrastructure rather than one-off interventions. In this project, SBI Media played a pivotal role, managing the execution from start to finish. The agency handled strategic planning, stakeholder engagement, infrastructure development, project supervision, launch execution and media coordination, translating TECNO’s CSR vision into tangible community assets.
The launch ceremonies drew top government officials and sports administrators,
underscoring the significance of the initiative within Lagos State’s youth and sports ecosystem. Among dignitaries present were the Honourable Commissioner for Youth and Social Development, Mr. Mobolaji Ogunlende; Director General of the Lagos State Sports Commission, Mr. Lekan Fatodu; Senior Special Assistant to the President on Grassroots Sports, Hon. Adeboye Anthony Adeyinka; Lagos Football Association Chairman, Alhaji Liameed Gafaar; Senior Special Assistant to the Governor on Sports, Mr. Damilare Orimoloye; and Senior Special Assistant to the Governor on Sports Marketing and Administration, Mr. Onaopepo Adu.
Speaking at the event, Managing Director of SBI Media, Mr. Rotimi Bankole, described the project as a reflection of the agency’s commitment to purpose-led work. According to him, the initiative goes beyond brand promotion to delivering long-term value for communities. “This project is not just about advertising or visibility. It is about building infrastructure that empowers young people, strengthens communities and leaves a lasting legacy. At SBI Media, we are proud to have managed every aspect of this initiative, from conception to execution,” Bankole said.
TECNO’s leadership also lauded the partnership, noting that youth empowerment remains central to the brand’s philosophy. The Managing Director of TECNO, Mr. Chidi, said the newly constructed pitches represent opportunity and hope for young Nigerians. “These football pitches are platforms for talent discovery and personal development. Working with SBI Media ensured our vision was executed to the highest standard, with strong community engagement and institutional support,” he stated.
With the completion of the Sanwo-Olu Mini Stadium and Alade Pitch, SBI Media has further strengthened its reputation as an agency capable of delivering large-scale, socially impactful projects. For TECNO, the initiative reinforces its positioning as a brand deeply invested in youth empowerment, grassroots sports development and sustainable community growth, demonstrating that when brands and agencies collaborate with purpose, the impact can extend far beyond marketing.
