Promasidor Nigeria Ltd has commended its distributors for their role in driving the company’s growth amid the competitive consumer goods market.

According to a statement, the recognition was the highlight of its 2024 Annual Distributors Conference held in Lagos recently and themed ‘Bigger, Bolder, Better’.

Promasidor’s Chief Executive Officer, Francois Gillet, expressed gratitude for the distributors’ resilience and dedication, particularly during the country’s challenging economic climate. He credited their efforts for positioning Promasidor as a leader in key industry categories.

“Through this conference, we want to highlight Promasidor’s business growth this year, a reflection of the company’s strategic shift to cushion the impact of the economic challenges on the market. Today, one in every three products purchased in the Nigerian market is a Promasidor product,” Gillet stated.

He attributed the company’s success to its customer-first approach, which had been a driving force since its establishment in 1993.

Promasidor’s Head of Sales, Olakunle Ayeni, also applauded the distributors for their strategic contributions to the company’s achievements.

“We are proud of what we have accomplished and are committed to pushing even further, making sure that every Nigerian can enjoy the quality products we deliver,” Ayeni said.

The conference celebrated top-performing distributors across Nigeria, including Eli & Stella Ltd (Port Harcourt), Hamir Global Venture (Kano), Nondos Nigeria Enterprises (Owerri), and Mazafimini Depot Stores Ltd (Kano).

Promasidor reaffirmed its commitment to strengthening relationships with its partners and driving sustainable growth in Nigeria’s consumer goods sector.