Emmanuel Obruste, a popular content creator and influencer widely known as ‘GehGeh’, has been announced as the new brand ambassador for Landnest Homes and Properties, a leading real estate company specialising in investment and property services.

The partnership was announced on Tuesday via the company’s official Instagram page with the caption: “It’s official! Our financial freedom ambassador has arrived. Welcome to the family, @official_gehgeh. Financial liberty for all, made possible”.

GehGeh, known for his bold and sometimes controversial views on relationships and finance through his viral ‘University of Wisdom and Understanding’ Series, brings his signature charisma and authenticity to the new role.

In a video shared by the company, the influencer was seen arriving at the Landnest office, signing official documents, and participating in a photoshoot to mark the collaboration.

Speaking during the unveiling, GehGeh said, “My name is GehGeh, and financial capability is what I stand for.”

Following the announcement, fans took to social media platforms to express excitement over the partnership. Some fans described the collaboration as a perfect match and one of the smartest influencer deals of the year, while another said it showcased the power of strategic collaboration among young Nigerians.