FrieslandCampina WAMCO Nigeria PLC, manufacturers of Peak Milk, have announced plans to showcase innovative growth strategies in Nigeria’s dairy sector through its Peak Breakfast Café Nationwide Tour, which is expected to run through December 2025.
In a statement to The PUNCH, the company said the experiential platform, which started in October 2025, is reaching communities nationwide while reinforcing Peak Milk’s market presence and strengthening consumer engagement.
Since its debut in 2022, the Peak Breakfast Café has evolved from a brand activation into a large-scale, interactive consumer experience. By combining food, entertainment, and education, Peak Milk is connecting directly with thousands of consumers, demonstrating how experiential marketing can drive both brand loyalty and product visibility.
The 2025 tour has already energised cities including Ikorodu, Kwara, Ibadan, Onitsha, Owerri, and Port Harcourt, with upcoming stops in Nasarawa, Abuja, Jos, Kano, Sokoto, Bauchi, Niger, and Lagos. Each event features a mix of culinary experiences, games, and nutrition education, all centred around Peak Milk products.
“Through this tour, we are not just serving breakfast; we are creating memorable experiences that deepen consumer trust and showcase the versatility of Peak Milk. Our approach combines entertainment, nutrition education, and direct consumer interaction, which is key to sustaining growth in the competitive dairy market,” said Senior Brand Manager, Peak Milk, Moninnuola Kassim.
Industry analysts note that the Peak Breakfast Café exemplifies how FMCG brands can leverage experiential platforms to expand market share, enhance consumer engagement, and reinforce brand positioning. By offering activities like gele-tying challenges, the Peak Pyramid Challenge, cooking competitions, and nutrition workshops, Peak Milk is building strong emotional connections with its audience.
Attendees also have the opportunity to explore the full Peak Milk product range, including evaporated milk, powdered milk, UHT milk, chocolate, and yoghurt, all fortified with essential vitamins and minerals to support daily nutrition.
