Peak Milk, Nigeria’s leading dairy brand and Official Milk of the Super Eagles, played a key role in energising football fans across the country during the recently concluded Africa Cup of Nations, as the national team secured a bronze-medal finish.
To celebrate the Super Eagles’ impressive campaign, Peak Milk hosted a series of watch parties and bar activations across major Nigerian cities, bringing fans together in lively, high-energy environments throughout the tournament.
Football once again proved its power to unite Nigerians, with supporters gathering in large numbers to cheer on the Super Eagles and relive crucial moments of their AFCON journey. The watch parties reinforced Peak Milk’s position as both the emotional and nutritional fuel behind Nigeria’s deep-rooted passion for the game.
Beyond live match screenings, the Peak Watch Parties delivered interactive fan experiences. Attendees took part in football-themed activities such as the Peak Header Ball Challenge, Peak Dribble Maze and Peak Penalty Challenge. Fans also engaged in trivia games and predict-and-win contests, winning Peak-branded merchandise and exclusive gifts, while complimentary samples of Peak Yoghurt Drink kept energy levels high.
The excitement peaked with a special appearance by popular Nigerian influencer Broda Shaggy at the watch party held at Ojez. His presence boosted on-ground enthusiasm and drove strong engagement across social media platforms, extending the AFCON celebrations beyond physical venues. Peak also activated digital communities through its Passion Leaderboard Challenge, rewarding participants with weekly prizes and a grand prize at the end of the campaign.
Speaking on the initiative, Brand Manager, Peak Milk, Peter James, said the Super Eagles’ performance reflected the resilience and fighting spirit of Nigerians. He added that Peak Milk was proud to support fans throughout the tournament, creating shared moments of joy, pride, and celebration.
Marketing Manager, Peak Milk, Omolara Banjoko, said the brand’s long-standing relationship with the Super Eagles spans nearly 25 years, noting that the AFCON watch parties served as a powerful expression of national pride and community bonding.
The watch parties formed a central part of Peak Milk’s broader AFCON campaign, which highlighted how the brand nourishes every cheer, emotion and celebration. From families preparing matchday meals to fans expressing their passion in unique ways, the campaign reflected Peak Milk’s commitment to nourishing both body and spirit.
Peak Milk reaffirmed its support for Nigerian football, celebrating the nation’s unity, resilience and enduring passion for the game after the Super Eagles returned home with a well-earned bronze medal.
