Peak Milk has concluded the nationwide tour of Peak Breakfast Cafe, delivering breakfast experiences and culinary excitement to communities across Nigeria from October to December 2025.
In a statement on Monday, it stated that the 2025 Peak Breakfast Café marked the company’s most expansive experiential engagement to date, reaching retailers and shoppers across multiple key markets with an immersive breakfast experience while educating Nigerians on the importance of starting the day with Peak.
The tour made stops in markets nationwide, including Sabo Ikorodu in Lagos, Baboko in Kwara, Agbeni Market in Ibadan, Upper Iweka in Onitsha, Rotobi, Ezukwu and Mile 3 markets in Port Harcourt, Dutse in Abuja, Mararaba in Nasarawa, Terminus Market in Jos, Bauchi Central Market, Old Market in Sokoto, Singer Market in Kano, Madalla in Niger, and Ojuwoye Market in Lagos.
The activation featured surprise appearances by celebrities and regional influencers at various locations, where they joined the Peak Breakfast Café experience, served meals, engaged with shoppers, and celebrated the joy of nutritious breakfasts with Peak Milk. These appearances drew large crowds and created memorable moments at each stop.
Reflecting on the tour, the Senior Brand Manager at Peak Milk, Moninuola Kassim, said, “Response to this year’s Peak Breakfast Café exceeded our expectations.
We did not just serve nutritious meals, we created memorable experiences that demonstrated how Peak Milk helps Nigerians start strong every day with the nourishment their bodies need.
“From Ikorodu to Onitsha, and across the entire nation, we connected with communities on a personal level, celebrating Nigeria’s rich culinary diversity whilst reinforcing the nutritional and emotional benefits of beginning each day with Peak. The celebrity appearances brought incredible excitement and star power to these community moments, making them truly unforgettable.”
The activation featured interactive engagements including games, gele-tying competitions, the Peak pyramid challenge, cooking competitions, and a protein checker tool. These activities offered shoppers hands-on experiences while sampling freshly prepared Peak breakfast meals, combining entertainment with nutrition education.
At the Peak Breakfast Café, consumers experienced the full range of Peak products, including Peak Evaporated Milk, Peak Powdered Milk, Peak UHT Milk, Peak Chocolate, and Peak Yoghurt. Each product is enriched with 28 essential vitamins and minerals that support physical and mental performance. On-site demonstrations highlighted the versatility of Peak products in creating quick, nutritious breakfast options for Nigerian families.
The tour’s success was reflected in the thousands of shoppers who participated, the positive feedback received, and the strengthened relationships built with retailers nationwide. Many participants expressed appreciation for incorporating Peak products into their daily breakfast routines.
The Peak Breakfast Campaign reinforced Peak Milk’s commitment to promoting nutritious breakfast habits and deepening connections with Nigerian families across diverse communities. As the activation concludes, the brand said it looks forward to continuing its mission of nourishing Nigeria with quality dairy nutrition and helping consumers start their day strong with quality nutrition.
