Digital bank PalmPay and Premier Cool have launched a nationwide consumer promotion offering N100m in cash rewards to Nigerians, as brands increasingly turn to incentive-led campaigns to boost household spending amid economic pressure.
The campaign, tagged “10K for 10K”, will reward 10,000 Nigerians with N10,000 each, with winnings paid instantly into PalmPay wallets. It runs from 12 January to 11 April 2026, with 111 winners expected to emerge daily throughout the three-month period.
Premier Cool, an antibacterial cooling bar soap under PZ Cussons Africa, said the initiative is aimed at easing financial strain for consumers while strengthening brand loyalty.
Speaking at the launch in Lagos recently, the Managing Director of PZ Cussons Africa, Oghale Elueni, said the promotion reflects the company’s response to current economic realities.
“At a time when financial pressure is real for many households, this promo is our way of easing the load and refreshing Nigerians, emotionally and financially, with a brand they already know and trust,” Elueni said.
Participation in the promotion involves purchasing a promo-coded 110-gram pack of Premier Cool (Ultimate or Black variant), scanning a QR code on the pack to access the campaign microsite and PalmPay app, and entering a unique code for an instant draw. Winners receive N10,000 immediately in their PalmPay wallets.
PalmPay said new users participating in the campaign will also receive a welcome bonus of up to N5,550, reinforcing its push to expand adoption of its digital banking platform.
The Managing Director of PalmPay Nigeria, Chika Nwosu, said the partnership aligns with the fintech’s focus on delivering everyday financial value.
“By partnering with a brand that families have trusted for decades, we are reinforcing our promise of smarter banking that supports daily living, saving, and financial growth,” Nwosu said.
The promotion underscores a broader trend of collaborations between consumer goods companies and fintech platforms, as firms seek to combine physical retail reach with digital payment channels to drive engagement and financial inclusion.
Premier Cool said the campaign builds on its long-standing presence in Nigerian households, positioning freshness and hygiene alongside tangible consumer rewards. PalmPay, meanwhile, continues to expand its footprint in Nigeria through mobile payments, savings, and micro-insurance services delivered via its app and agent network.
Both companies said the campaign is open nationwide, with instant payouts designed to ensure transparency and consumer confidence.
