NIVEA has announced the final phase of its N3 billion national consumer promotion, with the campaign set to end on April 8, as participants across the country make a last push to win cash prizes; sport utility vehicles and all-expense-paid trips to Spain.

The skincare brand disclosed this in a statement during the week, noting that the promotion has now reached its 12th draw, with thousands of Nigerians already emerging as winners since its launch.’

Recent winners include; Tahir Tijani Sa’id from Lagos and Orukpe Friday Abumere from Benin, Edo State, who received ₦1 million each after purchasing NIVEA products.

Tahir described his win as a memorable experience, saying that he initially found it difficult to believe. “I honestly didn’t believe it at first. Buying my regular NIVEA lotion has brought me this huge luck.

This is something I will always remember,” he said. Orukpe also expressed surprise at his win, noting that he never expected such a reward from a routine purchase.

“I bought NIVEA because I trust the brand, but I never imagined I would become a millionaire through it. This reward has come at the perfect time for me,” he said.

According to the organisers, the promotion has so far produced over 700,000 winners nationwide. A total of 120 consumers have won N1 million each, while 300 others received N50,000 shopping vouchers. In addition, more than 1.2 million participants have enjoyed instant airtime rewards.

With the campaign entering its final week, NIVEA urged Nigerians to take advantage of the last opportunity to participate before the closing date.

To qualify, consumers are required to purchase any NIVEA 400ml body lotion variant, scratch the panel on the pack and dial the code to receive instant airtime and a chance to be selected in the final draws.

The grand prize draw is scheduled for April 9 and will see winners emerge for the top rewards, including three brand-new SUVs, 10 all-expense-paid trips to Spain to watch Real Madrid live, and cash prizes of N5 million, N3 million and N2 million.

Speaking on the promotion, Marketing Director for Central, East and West Africa at Beiersdorf, Fiyin Toyo, said that the campaign had delivered value to consumers while maintaining transparency