The Founder of the pan-African public relations agency and marketing communications agency, Blanche Aigle Communications, Nene Bejide, has said that Nigeria’s digital ad spend will surpass $400 million by 2025.
This is as she called for strategic partnerships for content innovation and sustainable growth in the media and technology sectors.
A statement made available to PUNCH Online on Thursday noted that Bejide made the call at a Media Roundtable Summit recently held in Lagos.
According to the statement, the summit brought together a dynamic mix of policymakers, journalists, creatives, influencers, public relations experts, and investors to discuss the theme “Africa’s Media Renaissance: Building a Thriving Industry at the Intersection of Storytelling, Business, and Technology.”
Bejide explained that the summit was conceived as a timely response to the growing demand for content innovation, sustainable growth, and increased investment within the continent’s evolving media-tech landscape.
“This year’s theme is not just aspirational, it’s urgent. We are living through a defining moment for African storytelling, where our platforms, people, and policies must align. This summit is our commitment to building an inclusive, youth-driven, and economically viable media ecosystem that speaks with power and purpose”, Bejide noted.
She added, “Each session echoed a central truth: Africa’s creator economy is vibrant and full of untapped potential, but unlocking its full value will require bold investment, regulatory reform, digital transformation, and most importantly, collaborative leadership.
“As Nigeria’s digital ad spend is projected to exceed $400 million by 2025, the summit underscored the urgent need to ensure African storytellers, media entrepreneurs, and content creators are not just visible, but equitably valued.
“The summit urged Africa’s media professionals, brand leaders, investors, and policymakers to invest, innovate, and collaboratively influence a new narrative. It served as a strategic platform to exchange bold ideas and collectively shape the future of the African creator economy.
The statement added that the summit commenced with a thought-provoking keynote address by renowned global media strategist and Founder of Soho Consulting International, James Hewes, who delivered a powerful presentation on “The Future of Media,” offering critical insights into how artificial intelligence, data, and global narratives are rapidly converging to redefine the way stories are told, distributed, and experienced across the African continent and beyond.
The summit featured five powerful and perspective-shifting panel discussions, each designed to spotlight urgent challenges and emerging opportunities within Africa’s media, communications, and creative ecosystems.
