Nigerian musicians earned more than N60bn from Spotify in 2025, highlighting the country’s rapidly expanding music streaming market and the growing global reach of its artists, according to the platform’s latest data.
The figures were disclosed in Spotify’s annual Loud & Clear report, which examines how artists generate income from streams and how listeners engage with music across international markets.
Revenue from Nigerian artists on the platform increased by more than 140 per cent over the past two years, the report showed, driven by rising local consumption and stronger global demand for Afrobeat and other Nigerian music genres.
Spotify said Nigerian artists generated 30.3 billion streams and accumulated 1.6 billion listening hours on the platform in 2025 alone. The artists were also discovered by first-time listeners more than 1.3 billion times during the year, representing a 26 per cent increase compared with 2024.
The data highlights the growing dominance of local music within Nigeria’s streaming landscape. Nigerian artists accounted for more than 80 per cent of tracks featured on Spotify Nigeria’s Daily Top 50 chart in 2025, while local consumption of Nigerian music on the platform rose by 170 per cent year-on-year.
“Nigeria’s music story continues to be one of creativity, innovation, and global cultural influence,” Managing Director for Spotify in Africa, Jocelyne Muhutu-Remy, stated. “What we’re seeing is a market where talent is not only reaching new audiences around the world but also building deeper connections at home.”
The report also pointed to significant growth among emerging and independent creators. Local streams of Nigerian female artists increased by 55 per cent year-on-year, while streams of Nigerian independent artists grew by 75 per cent.
Independent artists and labels accounted for about 58 per cent of all royalties generated by Nigerian artists on Spotify in 2025, highlighting their growing role in the country’s music economy.
Spotify’s editorial ecosystem continued to play a role in artist discovery, with nearly 2,000 Nigerian artists added to editorial playlists during the year.
Globally, Nigerian artists appeared in nearly 320 million user-generated playlists, alongside more than 12 million playlists created by listeners within Nigeria. In total, over 60 million playlists featuring Nigerian artists were created on Spotify in 2025.
The report also reflects an increasingly diverse listening culture in Nigeria. Over the past five years, genres such as pop urbaine, alternative pop, anime, emo, and drill recorded the fastest growth on the platform, signalling evolving audience tastes beyond mainstream sounds.
Spotify said the latest findings reinforce how streaming is creating new economic opportunities for artists while enabling Nigerian music to expand globally.
The company noted that the Loud & Clear initiative aims to improve transparency around streaming economics and help artists, fans, and industry stakeholders better understand how music careers are being built in the digital era.
