A new initiative, the OnPurpose Series, has been unveiled to address a growing “purpose gap” affecting young people across universities and communities.

Despite increased access to education, career opportunities, and digital resources, many young people today say they feel uncertain about their life direction. While social media often highlights visible success, it rarely reflects the deeper search for meaning behind those achievements.

The OnPurpose Series was founded by Chioma Ochulo. Its long-term vision is to develop a generation of leaders making impact and fulfilling purpose.

Drawing from her experience in leadership development, community engagement, and global impact conversations, Ochulor observed a recurring pattern: many young people are talented and ambitious but lack clarity about their purpose.

“Young people are not lacking potential. What is often missing is alignment between their talents, their passions, and the needs around them,” she said.

The platform is designed as a learning and storytelling initiative that helps young people discover purpose, build leadership capacity, and align their skills with real-world impact.

Through curated conversations, shared stories, and practical learning experiences, participants are encouraged to explore their strengths, interests, and opportunities to solve meaningful problems.

Unlike traditional career-focused programmes, the OnPurpose Series emphasises intentional living and purpose-driven development.

Organisers say the initiative aims to shift the focus from simply achieving success to building meaningful and impactful lives.

Its long-term vision is to develop a generation of leaders who approach education, entrepreneurship, and career development with clarity and purpose.

At the centre of the initiative is a guiding question organisers hope more young people will begin to ask: “What problem was I created to solve?”