Stakeholders across Nigeria’s marketing ecosystem converged in Lagos for the Martech Africa 3.0 Conference, focusing on affordable and scalable strategies for startups to improve customer acquisition, engagement, and retention.
The event, themed ‘Mastering the Growth Loop: Redefining Customer Acquisition, Engagement and Retention through Martech”, brought together industry leaders, founders, and marketing professionals to explore how marketing technology can drive sustainable growth in a competitive business environment.
The convener and founder of YourNotify, Shina Memud, said the platform was created to identify and promote the key drivers of business success. He outlined plans to launch monthly and quarterly podcasts to deepen knowledge sharing and explore partnerships with venture studios to provide capital support for startups seeking to scale.
Memud highlighted the need for cost-effective tools, noting that smaller enterprises often struggle to sustain rising social media advertising costs.
He also revealed plans to collaborate with the National Institute of Marketing of Nigeria to ensure emerging technologies complement traditional marketing practices.
The Head of Marketing and Communications at AB Microfinance Bank Nigeria, Raymond Ibileke, described Martech Africa as a transformative platform broadening marketers’ perspectives on customer experiences, while Priscilla Otukoya, Head of Growth and Revenue at Tuteria, emphasised the role of marketing technology in optimising growth strategies and fostering collaboration between educational providers and government to address challenges in Nigeria’s education system.
The conference highlighted that creative and cost-effective marketing approaches are essential for startups to achieve sustainable scale, deepen customer engagement, and boost revenue growth within Nigeria’s evolving business landscape.
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