A loyalty industry summit, scheduled to hold later this year, will examine Artificial Intelligence and other future solutions that will shape the sub-sector.

It is expected to also explore emerging trends, innovations, and accomplishments in the loyalty sector.

The event, an annual Loyalty & Awards conference, and organised by Global Flight, is scheduled to hold in Amsterdam, Netherlands, from October 20–22, 2025.
According to the organisers, the conference will also celebrate outstanding achievements by airlines, corporations, frequent flyers, travel industry companies and experts.
The conference will bring together representatives from major airlines-including the three global alliances-SkyTeam, OneWorld and Star Alliance.
Others are hotels, car rental companies, banks, booking platforms, cruise lines, IT suppliers.
According to the organisers, keynote speeches and panel sessions will address topics such as creating app-based loyalty at all touchpoints; focus on non-air revenue outside of co-brands; reality check on which new technologies really deliver results; and the intersection of AI and human expertise in the loyalty sub-sector.
Other topics will focus on building the future solutions for the loyalty industry; the power of a currency and how the loyalty ecosystem benefits of it; and creating a strong non-air loyalty brand in record speed.

According to the programme, speakers scheduled to speak at the global event are: Revindra Bhagwanani, Managing Director, Global Flight;
Camilo Courtenay, Global Loyalty Lead, Avolta; and Bahadır Durak, Senior Head of Data Analytics and Loyalty Programs, Pegasus Airlines.

Others are Ben Lipsey, Senior Vice President of Customer Loyalty & President, Flying Blue at Air France KLM Group; and Sven Neweling, Head of CRM Strategy and Loyalty Programs, Deutsche Bahn.

Also expected to speak at the event is Ralph Piket, who is the Chief Loyalty & Customer Insights Officer at Abra Group; and Maria Romero Panizo, the Global Loyalty Director of Meliá Hotels International, among others.

Founded in 1996 and headquartered near Toulouse, France, Global Flight is an independent management firm specialising in customer loyalty and loyalty programmes within the travel industry.

The company remains at the forefront of innovation in the dynamic and complex sector.