Unilever Plc, through one of its brands, Knorr, has commenced its annual “Share The Good” initiative for the Ramadan season, beginning with visits to communities in Ogun, Oyo, and Lagos states as the brand deepens engagement with consumers during the holy month.
A statement from the firm on Thursday stated that the initiative, organised by Unilever Plc, is designed to support families and encourage acts of kindness by sharing meals with Muslims observing the Ramadan fast.
Over the years, the “Share The Good” campaign has expanded across several Nigerian cities, with scheduled Iftar visits to mosques and community centres where the brand provides meals to fasting Muslims as they break their fast.
This year’s edition has already begun its journey across the country, with the Share The Good Bus making its first stop visits in Ogun, Oyo, and Lagos states.
According to the organisers, the initiative will continue with additional stops in Abuja, Ondo State, Kano State, Kaduna State, Kwara State, and Adamawa State, reaching more communities across Nigeria.
Beyond the bus visits, Knorr and its creators are also extending the initiative into homes through digital engagements, where they create and share recipes designed for Muslims observing the Ramadan fast.
The recipes feature balanced and flavourful meals aimed at helping fasting individuals maintain energy and well-being during the holy month.
Speaking on this year’s campaign, Foods Demand Creation Lead at Unilever Plc, Damilola Dania, said Ramadan provides an opportunity to strengthen community bonds through acts of kindness.
“Ramadan is a sacred time of devotion, guided by prayer, fasting, and reflection. It is a season that draws people closer, strengthening communities through shared faith and acts of kindness. Through our Share The Good initiative, we are supporting families and fostering connections across the country.
“This year, we have expanded the initiative to reach additional communities nationwide. By sharing meals and inspiring acts of kindness, we hope to reinforce the spirit of generosity and compassion that defines Ramadan, leaving a lasting impact in every community we visit,” Dania said.
Knorr said it remains committed to making wholesome meals more accessible while promoting a culture of generosity and kindness through the Share The Good campaign.
The brand added that the Ramadan initiative continues to play a role in strengthening connections among families and communities across Nigeria.
