Knorr, a leading seasoning brand, has spread yuletide cheer across 21 markets and 30 communities spanning 10 cities nationwide, as part of its annual Share the Good campaign.
A statement from the firm on Wednesday stated that the initiative reaffirmed the brand’s commitment to flavouring lives while celebrating consumers across Nigeria who have trusted Knorr to add taste to everyday meals.
In a celebration that captured the true spirit of the season, Knorr expanded the reach of this year’s campaign by deepening community engagement and touching more cities than in previous editions. It stated that through the initiative, the brand put smiles on faces, food in bellies, and joy in the hearts of thousands of Nigerians.
The campaign was activated across markets and communities in Ibadan, Akure, Lagos, Anambra, Enugu, Owerri, Rivers, Delta, Benin, and Abia states. In each location, Knorr created meaningful moments by entertaining customers with cultural troupes, sharing nutritious food, and gifting raffle tickets to lucky shoppers.
Shoppers who participated in the activities won various Knorr-branded items, including microwaves, umbrellas, fanny packs, gas cookers, and other household essentials. The lively atmosphere in the markets reflected the excitement and appreciation of community members who turned out in large numbers to take part in the festivities.
A major highlight of the market experience was the jollof cook-off, which drew cheers and excitement from traders and shoppers alike. At each market, two market women were selected to compete in a live jollof cooking competition. The winners went home with cooking pot sets and Knorr Wingman Boxes, adding to the celebratory mood of the campaign.
Speaking on the 2025 edition of Share the Good, the Foods Demand Creation Lead at Unilever Nigeria Plc, Damilola Dania, said the initiative reflected Knorr’s belief in the power of food to create connections and spread happiness.
“At Knorr, we believe the true spirit of the season is found in the connections we create and the happiness we share. This year’s Share the Good campaign showed that in every market, every community, and every smile we encountered. From bustling marketplaces to communities, we sparked moments of happiness,” Dania said.
She added that the scale of the campaign reinforced the brand’s core values and purpose. “Our 30-community, ten-city celebration reinforced the powerful role food plays in connection, care, and collective celebration — and we are proud to continue sharing the good across Nigeria,” she said.
Year after year, Knorr has continued to show up at the heart of Nigeria’s most meaningful moments, from everyday cooking in kitchens to festive celebrations. The 2025 campaign, according to the brand, once again affirmed its belief that food is more than a seasoning, describing it as a connector, a comfort, and a catalyst for shared happiness.
By placing people and communities at the centre of its festive outreach, Knorr transformed markets and neighbourhoods into spaces of celebration, collective pride, and genuine appreciation. Through this approach, the brand renewed its commitment to delivering tasty, memorable moments and sustaining a tradition of sharing the good that continues to resonate beyond the festive season.
