Jobberman has moved to connect job seekers to opportunities in Nigeria’s growing $4.7bn creative economy, enhancing career opportunities at the firm’s Lagos Career Fair 2025.

In a statement, Jobberman noted that it brought together over 1,600 young Nigerians, employers, government officials and industry leaders to the Creative Economy Edition of its annual fair held at Daystar Christian Centre, Ikeja, themed, ‘Innovation and Creativity: Catalysts for Opportunities’.

Jobberman Nigeria organised the fair in partnership with the Mastercard Foundation. It featured masterclasses, panel sessions, fireside chats, and on-the-spot interviews aimed at bridging the gap between talent and opportunity in the creative sector.

Country Head of Programmes at Jobberman Nigeria, Olamide Adeyeye, said the firm organised the fair in partnership with the Mastercard Foundation to connect young people with jobs, mentorship and skills to thrive in the creative industries.

Adeyeye said, “Our goal at Jobberman is simple but profound: to connect talent to opportunity and transform potential into prosperity. Nigeria’s creative economy is already a $4.7bn sector and growing rapidly, but many young creatives still face barriers to entry. This fair was designed to change that.”

He described the fair as a “movement that celebrates the ingenuity, resilience and boundless potential of young Nigerians driving the creative heartbeat of the nation.”

Founder of Joy Inc. and host of WithChude, Chude Jideonwo, delivered the keynote address, urging participants to embrace authenticity and boldness in pursuing their dreams. He declared, “Overtaking is now allowed,” as he encouraged young people to “build relationships and turn their frustrations into stories.”

Lagos State Commissioner for Youth and Social Development, Mobolaji Ogunlende, said the government remained committed to empowering young people and enabling them to compete globally. “Giving youths the platform to compete on a global scale is essential. Lagos State is committed to creating an environment where young creatives can thrive,” Ogunlende added.

The event featured masterclasses, panel discussions, fireside chats, and a job fair zone with over 90 employers conducting on-the-spot interviews. A National Youth Service Corps member, Valentine Okoh, secured a job unexpectedly during the event. “I can’t believe this is happening. I didn’t even plan to be here. I just talked to some employers, and one offered me a job in operations,” he said excitedly.

Another highlight was the “Pitch Yourself in 30 Seconds” contest, where six finalists showcased their skills before employers. One of them, Ndu Grace, earned a job offer on the spot. “This is proof that opportunities like the Jobberman Career Fair can truly change lives,” she said.

Panellists including Amanda Jaiyeola, Dr Bunmi Kole-Dawodu, Doyinsola Atanda-Obalakun, Ola Cardoso, and Millie Slade discussed innovation, creativity, and career-building in the creative industries, while media personality Tomike Adeoye led a masterclass on “Monetising Your Voice”.

Head of Marketing at Jobberman Nigeria, Babajide Anjorin, said the fair reaffirmed Jobberman’s mission to empower Nigeria’s youth with access to opportunity. Anjorin explained, “This is not just an event but a movement connecting young Nigerians to meaningful opportunities in the creative economy.”