Jetour Nigeria has announced strategic partnerships with seven major auto dealerships across the country, a move expected to reshape competition in Nigeria’s automotive market.
The company disclosed the development in a statement signed by its Nigerian representative, Kemi Adeola.
She explained that Jetour, a Chinese automobile brand with a strong focus on sports utility vehicles, entered into the alliances to strengthen its market presence and improve customer access to its products and services nationwide.
The appointed dealers are Elizade Nigeria Limited, Mandilas Motors, R.T. Briscoe, New Era Autovehicle Services Limited, Kojo Motors, Germaine Auto Centre and Tab Autos Limited.
Adeola stated that Jetour’s entry into Nigeria had been marked by rapid growth, an expanding showroom presence and rising consumer acceptance. She noted that the brand’s recognition as the Fastest Growing Automotive Brand at the 2024 NAJA Awards underscored the pace at which it had gained traction in Nigeria’s highly competitive auto space.
She added that the Jetour Dashing SUV was named Nigeria’s Car of the Year 2025, outperforming rival models from long-established global brands.
“The brand’s recognition as Fastest Growing Automotive Brand at the 2024 NAJA Awards underscores the pace at which it has gained traction in Nigeria’s highly competitive auto space,” the company said.
She added, “Further reinforcing its momentum, the Jetour Dashing SUV was named Nigeria’s Car of the Year 2025, outperforming rival models from long-established global brands.”
According to the company, judges at the Nigeria Auto Journalists Association awards cited the vehicle’s bold design, advanced technology, safety features, strong value proposition and suitability for Nigerian roads and lifestyle demands.
Jetour Nigeria said the new partnerships would play a central role in sustaining its growth drive and deepening customer trust. It stated that with a robust dealer network and growing industry validation, the company was positioning itself as a major force in the country’s SUV segment.
The company further explained that working with trusted auto firms would help enhance customer experience and build long-term brand loyalty.
