Interswitch, one of Africa’s foremost digital payment and commerce companies, has launched a new Masterbrand campaign spotlighting its invisible yet impactful role in powering everyday life across the continent.
The campaign, anchored on the company’s enduring ‘Never Stop’ brand philosophy, was unveiled during an immersive screening event held at the Interswitch Innovation Lab in Victoria Island, Lagos, on Wednesday, June 25.
Executive Vice President of Marketing and Communications, Interswitch Group, Cherry Eromosele, described the new television commercial as more than just a brand film, calling it “a cultural moment”.
“This commercial is not just a brand film; it is a cultural moment. It reflects who we are and why we exist to enable progress, empower dreams, and fuel the heartbeat of commerce and connection across Africa,” Eromosele said at the event in Lagos, recently.
She noted that the campaign seeks to humanise technology by showing how Interswitch powers critical sectors, including healthcare, education, transportation, energy, and small businesses.
Styled as an experience-first event, the premiere brought together a blend of media professionals, tech innovators, and lifestyle creatives in a setting designed to evoke emotion through storytelling, sound, and visuals, a bold departure from conventional corporate press briefings.
Divisional Head for Brands, Communications, Content and Storytelling at Interswitch, Tomi Ogunlesi, said the company deliberately chose to eschew artificial intelligence tools in the creation of the commercial.
“In an age where automation is increasingly glorified, we are essentially making a bet on human connection. We made a conscious choice to tell this story with heart, to let people see themselves, their families, and their daily hustle reflected on screen,” Ogunlesi said.
The film, directed entirely by African creatives, portrays the lives of commuters, traders, students, mothers, and business owners, people whose daily routines are made smoother and more secure by Interswitch’s payment infrastructure.
The campaign reaffirms Interswitch’s commitment to enabling the “moments that matter” and deepens its pan-African positioning as not just a technology provider but a force for cultural relevance and inclusive progress.
Eromosele added that the brand’s impact is often unseen, “but always present”, powering not just transactions, but transitions, ambitions, and the pursuit of better living across Africa.
Since its release, the TVC has sparked wide engagement on digital platforms, with many praising its emotional depth and authentic portrayal of African realities.
This new chapter in Interswitch’s branding journey comes as the company continues to play a key role in Africa’s financial technology ecosystem, marking over two decades of consistent innovation, resilience, and impact.
