Prolific film director and actor,  Ugezu J. Ugezu , has firmly refused to renounce his deep affiliation with Igbo traditions, customs, and values despite pressure from big brands offering lucrative endorsement deals.

Known for his strong promotion of Igbo metaphysics, ideology, and language, Ugezu proudly describes himself as a “man of the ancestors” and remains steadfast in his commitment to staying true to his roots.

Reports have emerged that several prominent brands urged Ugezu to distance himself from Igbo cultural practices in exchange for endorsements, but the actor declined, placing his heritage above financial gain.

His dedication to preserving and promoting Igbo culture has earned him a prestigious chieftaincy title, recognizing his significant contributions to the community.

In a recent Instagram post, Ugezu, who is widely known for his roles as an occult grand master in movies, revealed the pressure he has faced to abandon his cultural identity.

However, he made it clear that he would never compromise his beliefs, stating, “I can never denounce them. Keep your endorsements that question my faith. I’m not interested.” This declaration highlights the importance he places on cultural identity and the challenges faced by artists who refuse to sacrifice their values for fame or fortune.

He said, I have drawn a firm line in the sand, refusing to renounce my deep connection to Igbo traditions, customs, and values, even when lucrative brand deals are dangled in front of me.  I am a man of the ancestors and I  remain unwavering in my commitment to championing Igbo metaphysics, ideology, and language in all his artistic pursuits.