In a bid to preserve and promote the rich cultural heritage of Imerienwe, in Imo State, Ichie Kelechi Eke, a prominent chief and cultural enthusiast, has revived the Amafor Day celebration.

His title: “Ihemba,” meaning “Light of the Community,” proved prophetic as he illuminated new possibilities for cultural celebration in the community.

The festival serves as a beacon, which seeks to draw back those who have ventured far from their ancestral lands. This homecoming creates a unique opportunity for families to reconnect, age grades to reunite, and friendships to be renewed.

The celebration includes a structured system of individual donations, where members of the community contribute to developmental projects.

This practice demonstrates how traditional gatherings can be leveraged for tangible community advancement, adhering to the saying that “it takes a village” which is the slogan of Village Arts & Film Festival, founded by the chief coordinator of the event.

The festival showcases how traditional festivals can adapt and thrive in the modern era while maintaining their cultural essence. It proves that community celebrations can serve both as a link to ancestral traditions and as a platform for contemporary community development.

A groundbreaking addition to the festival is the inaugural “Miss Amafor” pageant, representing a significant step toward female empowerment within the community.

This innovation went beyond mere entertainment, offering substantial opportunities for young women. The winner received not only a crown and two hundred thousand naira prize but also a fully-funded university scholarship.

The 2024 celebration stood out for its successful blend of traditional elements with modern innovations. Under Ichie Ihemba’s coordination, the festival demonstrated how cultural celebrations can evolve while maintaining their core purpose of unity and community development.