Popular Nigerian TikToker, Habeeb Hamzat, popularly known as Peller, has dismissed claims that he would suffer financially following the temporary ban on TikTok’s night-time LIVE feature in Nigeria.
LEADERSHIP reports that TikTok restricted access to its LIVE feature for Nigerian users during late-night hours as part of what the platform described as an ongoing safety investigation.
However, reacting via a video shared on his Instagram page on Monday, Peller said critics expected him to “cry” or go broke following the suspension of night-time live sessions. He said such assumptions underestimate the diversity of his income and the strength of his brand outside TikTok.
“People are expecting me to be crying after TikTok banned live in Nigeria, thinking I’ll go hungry. I’m an ambassador to numerous brands, and none of my endorsements is less than ₦40 million,” he said.
At midnight on Sunday, TikTok sent an in-app notification to creators titled “LIVE⚫ Notices – TikTok LIVE Update in Nigeria,” stating, “We’re temporarily limiting LIVE late at night in Nigeria as part of our investigation to ensure our platform remains safe and our community stays protected.”
The temporary measure also prevent Nigerian users from viewing LIVE broadcasts originating from other countries during the restricted period.
Peller stressed that he works with several reputable brands and has built a strong digital presence that is not dependent solely on TikTok earnings. He added that while TikTok contributed to his visibility, his financial stability is anchored in long-term partnerships and endorsements.
He also noted that he regularly gives back to fans by redistributing gifts received during livestreams through giveaways.
Highlighting TikTok’s impact on youth empowerment, Peller said the platform allows faster growth than other social media platforms.
“Many people will grow on TikTok. You can’t grow on Instagram the same way. TikTok is easier to grow on,” he said.
He argued that many critics do not fully understand how much the platform contributes to the livelihoods of young creators, warning that restrictions on nighttime livestreams could disrupt engagement and income for thousands of users.
Peller urged authorities and platform managers to consider the economic impact of such limitations, describing TikTok as one of the most accessible platforms for young Nigerians seeking visibility and income opportunities.
