In a world where everyone tries to fit in, Razzl, Nigeria’s bold carbonated soda drink, is challenging the culture of conformity with a powerful message, Normal is Boring. The recently concluded campaign celebrated originality, bold self-expression, and the beauty of being unapologetically different.
To bring this message to life, Razzl teamed up with two of Nigeria’s most expressive and original entertainers, Brain Jotter and Emmanuella, to lead a youth-driven digital movement that flipped judgment into confidence. Through humour, creativity, and chaos, both creators showed fans what it truly means to embrace their originality.
Their campaign videos gained thousands of engagements within hours of posting, sparking conversations across social media. That same day, Normal is Boring trended on Twitter (X), with fans and creators joining the challenge to celebrate authenticity in their own unique ways.
Just like its variety of flavours—Cola, Lemon, and Orange—Razzl stands for versatility and flavourful expression. Each flavour represents the idea that you don’t have to fit into one box; you can be as bold, colourful, and spontaneous as you want to be.
Across Instagram, Facebook, TikTok, and X, young Nigerians shared videos and posts that expressed their originality through dance, storytelling, comedy, and lifestyle content that boldly declared, “Why be normal when you can be more?”
Razzl’s Normal is Boring campaign did not just celebrate creativity, it also rewarded it. Forty most creative entries across Nigeria shared the ₦4 million prize, turning their moments of originality into tangible rewards.
According to Toyin Nnodi, Marketing Director, “Razzl is a youthful brand, and the Normal is Boring campaign is a call for bold self-expression. It is a reminder to young Nigerians that they don’t need to fit in when they were born to stand out. Originality and uniqueness are what define us. We are amazed by the size and quality of entries received. It shows that Nigeria’s youth are ready to own their uniqueness and shine through them.”
In Nigeria, people who think differently are often labelled as “weird.” But as this campaign showed, those same people are the ones who start trends, lead conversations, and influence culture. Razzl is giving that boldness a flavour—a taste of authenticity, originality, and creativity.
By embracing the unfiltered energy of youth culture, Razzl has built a refreshing connection with its audience, not just as a beverage, but as a badge of confidence. The campaign demonstrated the power of digital storytelling in shaping youth conversations, turning social media into a playground for creativity, originality, and confidence.
